From IP to physical: merchandise, drops, collectibles, brand collaborations.
Goods leverages the group’s decade-long position in live entertainment to extend vertically into the physical economy that radiates around every concert, festival, and tour. We design, produce, and distribute merchandise across three categories — and we use the group’s 1.5M+ behavioural records to determine what, where, when, and at what margin.
What We Do
TBN Goods
Goods leverages the group’s decade-long position in live entertainment to extend vertically into the physical economy that radiates around every concert, festival, and tour. We design, produce, and distribute merchandise across three categories — and we use the group’s 1.5M+ behavioural records to determine what, where, when, and at what margin.
Collaborate with Goods →- Concert-exclusive merchandise drops (50%+ gross margin)
- Brand and IP collaborative collections (25–35% margin)
- Long-tail brand catalogue (35–45% margin)
- Behavioural-data-driven SKU selection — what, where, when, at what price
- Star Cards collectible product line and entertainment-adjacent merchandise matrix
Strategic Objective
To leverage the group’s established role in the concert industry and extend vertically into a radiating matrix of entertainment merchandise — converting fan attention into physical revenue and compounding the group’s industry depth.
Why It Matters
Value for every stakeholder in the ecosystem.
| Stakeholder | Value |
|---|---|
| Artists & Promoters | A merchandise partner with behavioural data, manufacturing reach, and cross-border distribution. Higher per-fan revenue without operational overhead. |
| Brand Partners | Access to live-entertainment IP for co-branded collections — measured against verified behavioural data, not media impressions. |
| Fans | Verified-origin merchandise. Concert-exclusive drops. Long-tail catalogue accessible cross-border. |
| Investors | Pop Mart-grade margin profile (60%+ exclusive items) anchored to verified fan demand, not speculative IP betting. |
TBN Goods
Part of the TBN Ventures closed-loop engine. Seven divisions. One dataset. One compounding story.