From the dataset Lab generates, Insights produces sellable intelligence.
Insights is the consequence of Lab. Where Lab integrates and analyses, Insights packages and sells — converting the group’s behavioural dataset and market position into proprietary indices, subscription reports, and bespoke research. This is the moat division: a decade of accumulated behavioural data is impossible to back-fill.
What We Do
TBN Insights
Insights is the consequence of Lab. Where Lab integrates and analyses, Insights packages and sells — converting the group’s behavioural dataset and market position into proprietary indices, subscription reports, and bespoke research. This is the moat division: a decade of accumulated behavioural data is impossible to back-fill.
Subscribe to Insights →- Quarterly industry reports — Asia-Pacific live entertainment indices
- Subscription data products for sponsors, promoters, brands, and investors
- Bespoke research engagements (e.g. Kai Tak Effect, Fan Capital indices)
- Allocation Theory — the group’s thought-leadership publication series
- Whitepapers, founder’s notes, and editorial publications
Strategic Objective
To convert the group’s proprietary behavioural dataset and market position into a separate, recurring, high-margin revenue stream — and to establish TBN Ventures as the canonical research authority on Asia-Pacific live entertainment.
Why It Matters
Value for every stakeholder in the ecosystem.
| Stakeholder | Value |
|---|---|
| Industry & Brands | Subscription access to verified behavioural indices unavailable elsewhere in Asia. |
| Sponsors | Pre-event demand modelling, post-event attribution, fan-capital benchmarks. |
| Media & Academia | Authoritative source data for journalism, policy research, and academic citation. |
| Investors | 70%+ margin SaaS-like recurring revenue, and a proof point for the group’s data moat. |
TBN Insights
Part of the TBN Ventures closed-loop engine. Seven divisions. One dataset. One compounding story.